"Fitnessfestivalen has become a natural choice for us"

Clas Enstedt
Sales Director, International Distribution at Smartshake

Why is your company choosing to exhibit at Fitnessfestivalen?
We have a strategy to appear at a major trade fair in fitness, in our home market, every year. Fitnessfestivalen has become a natural choice for us, as we believe that the event is of considerable size, attracts many companies in the industry and has a large number of visitors.

What do you personally think is the best thing about Fitnessfestivalen?
For me, Fitnessfestivalen becomes a meeting place, an opportunity to meet a large part of the companies in the industry and gives me the opportunity to get in touch with the Swedish end customers.

Why is it good for companies to participate in Fitnessfestivalen?
Participating is always good. If you participate as a company at Fitnessfestivalen, you show the most dedicated in fitness that you are serious, that you, as a company, are active and that you want to get close to your most loyal consumers.